Paid Ads

Digital Marketing

Which Is Better For Lead Generation: Paid Ads or Organic Search Results (SEO)?

Paid Ads or Organic Search Results A digital marketing agency estimates that approximately 3.5 billion searches are conducted daily, with Google alone accounting for more than 90% of all online activities. Search is critical for any organisation, but debates over organic vs sponsored search begin. Organic search indicates that the user typed in the website address. In contrast, sponsored search…