The spread of the COVID-19 pandemic in 2020 has brought massive changes in countless industries. Numerous companies were forced to automate their operations and migrate to modern digital tools. They were also able to give customers online platforms that make doing transactions more accessible with just a few clicks on their devices. Furthermore, companies could take advantage of digital channels to market their brand, allowing them to reach prospects worldwide.
For growing businesses, Outsourcing SEO may be the most cost-effective option. It will help your company take on more clients without compromising your current resources. Outsourcing SEO can produce results in a shorter amount of time than in-house management. Here are some reasons why hiring a third party to perform SEO is the best choice. The benefits are clear:
Digital marketing gives plenty of opportunities for brands when it comes to publicizing their goods and services. Placing advertisements on social media applications and web pages helped enterprises connect with more people, which traditional media outlets might not be able to. And among online marketing strategies used today, many institutions choose to invest in search engine optimization (SEO).
SEO helps organizations improve their ranking on search engines like Google and Bing. Businesses will be able to increase their visibility in the digital sphere, especially with the increased consumption of media amid the COVID-19 pandemic. However, SEO campaigns are usually tedious, which leads to most businesses giving up before even harvesting the results of their project.
This is why many decide to outsource their SEO campaigns. Getting the help of a top SEO service provider in the Philippines can help make SEO projects successful even without maximum effort from the brands. But with the negative economic impacts of the global health crisis, many wonder if outsourcing to an SEO agency in the Philippines would still be worth the investment. So here are some things to consider should institutions decide if they will outsource their SEO or not.
Outsourcing SEO is an economical choice than having an in-house team to run the campaign. Building an internal team to handle the project would cost a lot, considering that SEO needs to be managed by professionals who have know-how about the industry. This means that new employees that need to be paid salaries and benefits. It also means purchasing new equipment that employees can use for SEO activities.
Having the SEO campaign outsourced will also save businesses much time. SEO projects need to be done by knowledgeable staff to be successful. Hiring internal staff means training them with the necessary skills to have an effective campaign. Allowing third-party providers to run the project would save time and effort that can be used for other business-critical tasks. It also means keeping a massive amount of money that could have been spent on training and purchasing tools for the workforce.
Furthermore, outsourcing SEO means that a larger team can work on the project. The outsourced team is mainly composed of digital marketers, content writers, and web designers, among others. This will be helpful as SEO campaigns are highly scalable, and internal staff might not be able to keep up. Having these professionals also means having access to powerful SEO tools that can be intimidating to implement. This is vital since search engines usually have hundreds of ranking factors to consider when determining a website’s reputation in the online world.
Before deciding whether or not to outsource your SEO, it’s important to determine the right level of control you’d like to have. The amount of control you have will depend on your business goals, the quality of work you require, and the time commitment of the outsourcing agency. Below, we’ve listed some of the advantages and disadvantages of outsourcing SEO:
Cost of outsourcing SEO
The increasing popularity of outsourcing SEO is one of the primary reasons that companies prefer to outsource this service. In addition to saving time, outsourcing SEO also reduces the man-hours spent on strategic planning and the tedious steps involved in the SEO process. A skilled SEO team can help your business to increase visibility and drive more qualified organic traffic. This article explores how outsourcing SEO will benefit your business in 2022. We’ll also talk about the factors that you should consider before outsourcing your SEO.
Time commitment
If you’re looking to get better search engine results, outsourcing SEO is one of the best options. The process of SEO is data-driven, and it’s important to set clear goals and benchmarks for success. Without them, you’re just focusing on traffic from search engines and nothing else. The right SEO partner will take ownership of these goals and set monthly check-ins with you to ensure the strategy is working.
Quality of work
Whether you’re looking for an SEO agency in 2022 or are looking to perform your own SEO campaign, you’ve likely thought about outsourcing to a professional. Outsourcing is the best way to get the results you’re after without the hassles and costs that you’ll incur in-house. Here are some tips to keep in mind when outsourcing SEO. Keep reading to learn how to hire the best SEO company.
Control
The number of businesses seeking SEO services has skyrocketed from 2018 to 2020, and the rise has continued into 2022. During the COVID-19 pandemic, search engine queries for “SEO agency” were steady, but abruptly increased in 2021. Many businesses are mulling over the value of outsourcing SEO to a third party. Here are some reasons why outsourcing is a better option than performing the task in-house.
Transparency
While hiring a team to execute your SEO campaigns is a smart move, the process can be risky and difficult. To avoid wasting time and money, outsourcing SEO to a reputable agency is a smart move. Using an SEO agency is an investment that will pay off in the long run, and the agency you choose will be transparent and use only white-hat SEO techniques. Here are some tips on choosing an agency for your SEO needs.
To learn more if outsourcing SEO still makes sense in 2022, check this infographic provided by Digital Marketing Philippines.
