Do you realize how crucial a high ranking on Google’s search engine results pages or SERPs is?
These intriguing figures demonstrate why it’s critical to dominating the SERPs:
- Google searches account for 19% of internet purchases
- If your brand appears in mobile search advertisements, brand awareness increases by 46%.
- Moving up one rank in the SERPs results in a 30.8 percent boost in click-through rates
How does this affect you?
For web-savvy companies, being at the top of the SERPs may mean higher sales, engagement, and brand exposure. However, reaching these objectives is challenging, especially if you concentrate on short, competitive keywords and don’t hire Singapore SEO services. In addition to having fierce competition, these keywords are also expensive to bid on.
On the other side, by focusing on long-tail keywords, you may more simply and affordably draw in searchers with high intent. Interesting, huh? Great, continue reading to find out how to employ long-tail keywords to increase website traffic and why they are important to online companies.
The importance of long-tail keywords
Long-tail keywords are composed of three words or more, and they are more similar to the Google search queries that consumers enter. They produce fewer queries than their shorter cousins since they are more accurate yet unpopular.
So why even bother to aim for them? – Because long-tail keywords have high conversion rates. They perfectly meet user purpose since they are extensive. They get more clicks as a consequence, increasing traffic.
They draw quality visitors:
If planned with the best SEO services Singapore, longer keywords produce more qualified, conversion-oriented traffic.
How come that?
Broad phrases known as short keywords don’t convey anything about the searcher’s intention. In actuality, the searcher might not be certain of their purpose. Do they wish to learn more, get directions, or make a purchase? It might be difficult to engage and convert these confusing leads.
On the other side, those who are certain of their intentions employ lengthier inquiries. These searchers are already well along in the purchasing process. You may effectively engage with high-potential customers if you base your marketing strategy on long-tailed keywords.
They Cost Less:
The finest part of long-tail keywords is now at hand.
Which is that?
The cost-per-click (CPC) is cheaper for longer keywords than it is for shorter ones. By employing these keywords, even tiny firms may afford sponsored advertising.
How to use long-tail keywords to drive website traffic in two steps?
As you can see, using long-tail keywords in digital marketing is a successful growth-hacking tactic. However, trying to target them or cram them into your content without a clear approach won’t result in the website traffic you want.
What should you do then?
Choose the appropriate long-tail keywords:
You must first choose long-tail keywords that are pertinent to your niche, content, and audience. This may be done in a variety of ways.
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Internet search:
Choose one of the longer auto-complete options that show when you begin typing a relevant broad term into the Google search window.
Additionally, you may choose terms from the “People also ask” and related search areas of the website.
You can target these less common yet more precise keywords.
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Tools for keyword research:
Google searches may become tiresome, especially when several keywords are being used. Instead, you may utilize tools for finding keywords like the Google Keyword Planner or a platform.
Enter the seed term, then use the location, volume, and match-type criteria. You will receive a list of keywords along with information on their search volume, KD, and CPC.
Pick the extremely particular lengthy keywords at the top of the sorted list by sorting the results from low to high.
Most programs also allow you to focus your search by presenting categories of pertinent keywords.
When seeking information, many individuals use Google to ask inquiries. Look for a keyword tool with a “Questions” option to dig down into those specific keywords.
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Competitive Analysis:
Additionally, you may discover the long-tail keywords that your rivals are using. By analyzing your rivals’ keyword approach backward, you may surpass them.
How do you manage that? It’s easy.
Discover which pages—both paid and organic—are gaining popularity. Create reports for the keywords that each page is aiming to rank for next. Choose the low-volume keywords from this list, then use them in your text.
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Online forums for consumers:
Look at the discussion threads that your customers have started on websites like Reddit and Quora. Create notifications for candidates with high potential.
Pay close attention to their language use and speaking style. What are their needs and aspirations? You may identify better long-tail keywords if you can put yourself in the shoes of your target customers. You now have a list of long-tail keywords to target that is ready for usage.
The best way to target long-tail keywords:
Now we get down to the business of using our carefully selected long-tail keywords to drive traffic. But not every term can be targeted in the same way.
Confused?
Let’s elaborate on it. Using the “search demand curve” for each search subject, we can divide long-tail keywords into two categories: “topical” and “supportive.” For each category, you will target them differently.
Choosing relevant long-tail keywords:
Topical keywords have a distinct subject of their own. They have the same “Parent Topic” if you put them through a Keyword Explorer.
For each keyword, make a separate page. It will take a lot of work, but it will be easier than trying to rank for ambiguous but common keywords. Using modifiers is another clever method to target even more precisely.
Targeting long-tail supporting keywords:
Making separate pages to focus on these long-tail keywords is pointless. Your pages will become buried in the sea of results since Google groups result for any queries with a similar tone together.
Next, what? – Choose a word with a head. Learn to recognize supporting keywords first, though. Use Term Explorer to search for your keyword and look up the parent subject.
You must focus on the parent topic if it differs from your keyword.
Yet how?
- Examine the top-performing pages for the general keyword
- Consider how thorough the material is, then work to improve the page
- Place the keyword first in the page title
- Subheadings, page URLs, meta descriptions, page content, and picture file names should all naturally contain the term
Conclusion:
Long tail keywords are undoubtedly worth the time and work when it comes to search marketing campaigns. Making a plan to employ long tail keywords instead of the general one- or two-word phrases give several advantages whether you’re looking to boost your B2B sales or just want to enhance website traffic.
Long tail keywords are more specialized than broad one- or two-word keywords, making them better suited to the demands of searchers.
A website that does not provide the appropriate information is a waste of time for both you and the visitors that view it.
Your bounce rate will rise as a result of your anticipated swift exit from your website. Most likely, visitors who found your website via long-tail keywords are there because you have what they need to give.
As a result, customers are more likely to take the required action, such as making a call, completing a form, or purchasing your services or goods.
Long tail keywords are significantly simpler to rank for in both organic search results and paid ad results than are more popular keywords. Since there are fewer websites actively targeting a long tail keyword—for example, taper shank drill bits—than there are for drills, your chances of ranking higher are improved.
Now that you are aware of the benefits of including long-tail keywords in your business-to-business search engine marketing campaigns. Your website’s long-tail keyword optimization efforts will pay off in the long run.
