The ways of marketing have changed over the years; however, the end goal of audience engagement remains the same. Previously there were some methods for engaging the audience, and in modern times, this responsibility lies mainly on a Social wall!
The social wall allows you to take the attendees’ experience to the next level during events. Because social media walls are an innovative method to collect live social media feeds from numerous social channels and show them in one beautiful location.
So, let’s understand how we can set up a social wall at an event and brilliant social wall tools that would assist. But, first, let’s understand what a social wall is.
Definition: Social Wall
At events, a social wall is a digital screen of user-generated content from various social media platforms like Instagram, Facebook, Pinterest, and Twitter. You can display it in real-time on a big digital screen.
This user-generated content wall is created around live event hashtags that the brand makes. We will understand about this event hashtag later on.
A social wall can be set up for any event or utilized for various purposes, including events, hashtag campaigns, brand promotion, and social media marketing. It has shown efficacy in maximizing audience engagement and interface at several events. It not only promotes engagement but also aids in developing brand trust among event attendees.
How can you create a social wall?
Now, since we have got an idea about a social wall, let’s look at the steps involved in creating a social wall.
Create an event hashtag
Creating a hashtag that resonates with your brand or the event’s purpose is the initial step in creating a social wall. The hashtag should be simple, catchy, and something that your target audience doesn’t have a problem keeping at the back of their minds.
Before the events, firms can advertise using the hashtag to build a buzz around the event.
During the event, brands can utilize hashtags to show audience participation.
These curated hashtag stories and posts can now be published on the event’s social wall to attract more attendees.
Curate the user-generated content
The second step is to curate the user-generated content aggregated from multiple social platforms using the event’s hashtag.
Advanced filtering and moderating features allow users to filter information for premium content to be shown to the general audience, making your social wall worthwhile.
You can also improve the social wall’s vibrancy and aesthetic awareness by utilizing various features that set it apart, such as multiple themes, design, customization, private post uploads, analytics, etc. You can plan events, send invitations, and watch archived broadcasts afterwards.
Livestream is another full-service, robust platform that is quite similar to Ustream. You can plan events, send invitations, and watch archived broadcasts afterwards. Livestream is another full-service, robust platform that is quite similar to Ustream.
Display it on a digital screen
Since the user-generated content has been aggregated and customized, it’s time to display it on big digital displays at your event. Place your digital displays at locations in your event where your audience can see them constantly.
A social wall can be set up for any event or utilized for various purposes, including events, hashtag campaigns, brand promotion, and social media marketing. It has shown efficacy in maximizing audience engagement and interface at several events. It not only promotes engagement but also aids in developing brand trust among event attendees.
You can monitor the performance of the social wall and download complete information about the activity of the participants.
It also connects with the event’s most influential creators and influencers. In addition, you can examine the most significant active influencers from the campaigns.
Best tools for a social wall
Since creating a social wall is out of the way, let’s look at the best tools you can use to create a social wall.
Taggbox
Taggbox is a social media aggregator and platform for user-generated content. You can use it to construct a social wall and make your event more engaging by using it. For example, Taggbox allows you to gather real-time feedback from guests at your event. The event gathers all social media feeds using a given hashtag or handles and shows them on a live digital display screen.
A social wall can be set up for any event or utilized for various purposes, including events, hashtag campaigns, brand promotion, and social media marketing. It has shown efficacy in maximizing audience engagement and interface at several events. It not only promotes engagement but also aids in developing brand trust among event attendees.
Ustream
Ustream. tv allows you to stream any live event over the internet. Ustream can be used to broadcast a conference, concert, seminar, or any other type of event you’re planning. A Ustream. tv account, a video camera, and a high-speed internet connection are all you need. You can plan events, send invitations, and watch archived broadcasts afterwards. Livestream is another full-service, robust platform that is quite similar to Ustream.
Sprinklr
Across all social networks, Sprinklr provides moderation, aggregation, and analytics and has emerged as one of the best in social wall creation. It also intends to expand its service and product offerings. You can plan events, send invitations, and watch archived broadcasts afterwards. Livestream is another full-service, robust platform that is quite similar to Ustream.
Sprinklr’s social walls are incredibly flexible, making it one of a kind. There’s no event they can’t handle, having worked with customers of all sorts, from little restaurants to the most significant NFL stadiums. You can plan events, send invitations, and watch archived broadcasts afterwards. Livestream is another full-service, robust platform that is quite similar to Ustream.
Wrapping Up
A social wall is vital for audience engagement at today’s events. The rate of audience engagement defines how successful your event will be. Since this factor is so important, ensure that you create the best social wall by selecting the tools mentioned above depending on your requirements.
A social wall can be set up for any event or utilized for various purposes, including events, hashtag campaigns, brand promotion, and social media marketing.
It has shown efficacy in maximizing audience engagement and interface at several events. It not only promotes engagement but also aids in developing brand trust among event attendees.
